Product Discovery
de-risk your investment before you build
We analyze your business context, market, and users to deliver an evidence-driven strategythat defines exactly what to build and why.
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WHAT IS PRODUCT DISCOVERY?
Product discovery is the process of gathering evidence to ensure you're building the right product for right users. It’s the work done before major development begins to avoid the risk and cost of creating something nobody needs.
Through activities like user interviews, market research, and testing prototypes, product discoveryvalidates that a problem is real and the proposed solution is valuable.
WHY DOES PRODUCT DISCOVERY MATTER?
Provides a Clear PATH FORWARD
You get a strategic roadmap and a validated prototype that alignseveryone, your stakeholders and teams, on exactly what to build andwhy, eliminating guesswork before development begins.
To build a productPEOPLE LOVE
We conduct UX research to design a solution that is intuitive,valuable, and solves a genuine problem for your customers, leadingto higher adoption and satisfaction.
Optimizes thedevelopment process
With a clear blueprint in hand, development teams can build withspeed and precision. This avoids the costly debates and scopechanges that derail projects, leading to a smoother and fasterlaunch.
Protects yourinvestment
By validating your idea with real users first, we prevent the biggestrisk in tech: spending significant time and money building a productthat nobody wants or needs.
When should you CONSIDER PRODUCT DISCOVERY?
Product Development
You're confident in your vision but need to validate it with real users, define the essential features for a successful launch (MVP), and get a clear budget and timeline before committing to full development.
Software isn't delivering results
User engagement might be low, the technology feels outdated, or it's no longer meeting your business goals. Discovery helps diagnose the root problems and creates a data-driven plan to either fix, rebuild, or replace it.
Continuous Improvement
You're looking to digitize a core process or launch a major initiative, but the technical path forward is unclear. Discovery provides the strategic clarity to turn that complexity into a confident, phased, and actionable plan.
What you'llGET FROM PRODUCT DISCOVERY
A Transparent Investment Forecast
We provide a detailed breakdown of the requiredinvestment, a full project timeline, and an estimatedprice for the development phase, giving you completefinancial clarity before you commit.
roadmap & validated blueprint
It clearly defines the problem you're solving, validatesthe proposed solution with real user insights, and laysout a project roadmap with key milestones and a fullrisk mitigation strategy.
technical & team plan
This outlines the "how" and the "who." You'll get ourrecommendation for the right technology stack toensure scalability and performance, along with theideal structure for the team needed to build yourproject effectively.
FROM LOST DEVELOPMENT PROJECT TO GAINED FRIEND
“Kaizen did a very deep study of both our business model and code and came up with several ideas for moving into the future. They listened to our needs and understood the big picture. Here’s the most amazing part – in the course of their research, they determined that our best course of action was a SaaS solution that they didn’t offer. And they were right. Choosing this path has saved us considerable time and money.
Instead of trying to sell us on something they could do, they gave us expert advice. In all of my years in business,this is one of the most memorable experiences of integrity and technical know-how. This is how business should be done.”
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